Rayvon Talks "Sugarcane", "No Guns, No Murder" Story & The Keys To Mainstream Success
Create your own buzz, says Rayvon
by Curtis Campbell May 12, 2017
Platinum-selling recording artist Rayvon, along with his frequent collaborator, Shaggy, achieved global success for the song 'Angel', which was done in 2000 and climbed the Billboard charts.
The record was released under the major label Geffen Records, owned by Universal Music Group. The record went on to sell over a million units and was ranked the 17th most successful song of 2001 in the United States.
However, without the backing of the major label, Rayvon has seen less success as an independent act. He recently told THE WEEKEND STAR that the independent route grants freedom.
DANCEHALL / INTERVIEW / JAMAICA / REGGAE / SOUND SYSTEM
INTERVIEW: Rayvon Still Going Strong, Getting That Cheddar
by MS SHILO on Oct 4, 2012, • 10:57 am
The Ladies Love Sugar RayRay
Just last night in New York City Shaggy and Rayvon performed at the RockHouse Foundation benefit to raise funds for the education of Jamaica’s youth. They’ve been doing their thing since the late Eighties in good ol’ Brooklyn, where Rayvon and Shaggy first linked as the ultimate dancehall duo, dropping hit after hit after hit along with the rest of the ‘Ruff Entry Crew.’ For decades since Shaggy & Rayvon have been instrumental in showcasing dancehall across the globe. From their early hits, including the classic “Big Up“—which as far as we can tell was the first tune to popularize that universally recognized slang term—to the smooted-out jam ‘In The Summertime‘ to the history-making international chart-topper ‘Angel,’ these two have natural chemistry. But Rayvon is also a solo star in his own right who shows no signs of slowing down. Why should he? We caught up with Rayvon recently and spoke about how he’s been stepping out on his own. From managing his very own production company to touring and recording, Rayvon is focused and poised for even more success. After all, to whom much is given, much is required—don’t it? Interview after the jump.
Hitmaker, deejay protégé on U.S. tour
Posted on November 30, 2018
Sugar Bear poses with Rayvon.
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Produced by Sugar Bear, Rayvon, and Michael Prochilo, the pulsating Red Bull Riddim features 11 tracks of pure heat from dancehall legends including Elephant Man, General Degree, Tanto Metro & Devonte, and the producers themselves. The title track finds Sugar Bear (aka Mr. Stallion) delivering a deep, rapid-fire flow of seduction to newcomer Coralee, who prepares her suitor by sweetly responding “you gon’ need a Red Bull tonight.”
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Shaggy and Rayvon, Out of Many, One Music
Tuesday, February 25, 2014, 1 comment
KINGSTON, Jamaica -- Barbadian-born/Brooklyn-raised artist Rayvon, best known for his work with multi-platinum vocalist Shaggy, has again linked with the Jamaican and hitting the road on the ‘Out of Many, One Music’ tour this spring.
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Rayvon: My Bad
2 / 5 stars2 out of 5 stars.
Fri 9 Aug 2002
Since their fortuitous meeting in a New York recording studio 10 years ago, reggae singer Bruce "Rayvon" Brewster's friendship with Shaggy has been a fruitful one. You'll know the voice if not the name from the
ragga-pop kingpin's Angel or if your memory hasn't blocked it out, his woeful remake of Mungo Jerry's In the Summertime.
Reggae recording artist Rayvon
Reggae recording artist Rayvon - Brooklyn-raised Rayvon has garnered this success and more while affectionately being dubbed the “ambassador of hip-hop reggae.”
Having shared the stage with monolithic icons The Rolling Stones and Michael Jackson his pop-infused Caribbean flavor has paved the way for the next generation of Barbadian recording artists such as Rihanna, Shontelle, and Jaicko.
Rayvon’s eponymous third album. Rayvon features track work from heavyweights such as Jah Snowcone (Sean Paul, Vybz Kartel) as well as the production prowess of Danny Champagne, Ali Cat, and Carl “Beaver” Henderson. The first single “Back it Up” is a hard-edged pulsating groove that have guys jumping and ladies gyrating. From
Reggae artist Rayvon
“Hustle and Flow” to the pop-reggae lilt of “Wedding Song,” the album result is an explosive collection of sonic heavy hitters (“Riding Skill”), Euro-dance (“Private Dancer”), and his patented brand of hip-hop reggae (“Get Money,” “Bang Bang”). To date, “Back It Up” has garnered Rayvon an International Association of Independent Recording Artists (IAIRA) award and ranked in at No. 1 on Indie-Music.com’s top 25 for 2011. The second single “One N Only” is swiftly giving chase at No. 2.
Sugar Bear, Rayvon team up for Sugar Cane
BY KEVIN JACKSON
Friday, May 12, 2017
Sugar Bear and Rayvon
It was a fair-sized crowd that came out last Tuesday at the Limelight nightclub in Half-Way-Tree for the official launch of the song Sugar Cane, a collaboration between deejay Sugar Bear and singer Rayvon. The feedback from the crowd was positive. Both artistes are encouraged by the response.
“Working with Sugar Bear a good chemistry. He's a humble artiste that made it very easy to build with. It was a natural vibe, which is the best way to create long-lasting music and energy,” Rayvon told Splash.
Trusted Press Release Distribution
Gtc Entertainment Rayvon And Angela Midgette David Congressional Award Recipients
GTC Entertainment receives five awards including two Congressional Achievement Awards!
BriefingWire.com, 7/03/2012 - On June 12, 2011, Get That Cheddar (GTC) Entertainment received five (5) awards including two Congressional Achievement Awards! The
Congressional Achievement Award recognizes excellence in initiative, achievement, and service within the community. It is provided by U.S. Congress in recognition of outstanding achievement in public service and personal development.
With these awards GTC, a major independent label, has soared to new heights and is working diligently
to build on its foundation and mission of becoming the next largest international label.
Rayvon, Artist, and CEO of GTC was the recipient of The Congressional Achievement Award issued by
Congressman Gregory W. Meeks, U.S. House of Representatives. The award was given to Rayvon on behalf of Congressman Meeks by Dr. Taj Rajkumar who is the New York State District Leader (District 31) in Queens. In addition to The Congressional Achievement Award, Rayvon also received a Certificate of Appreciation.
The Certificate of Appreciation Award reads:
Rayvon Produces Comeback Album
Rayvon (left) and Shaggy performed at Pulse's Rock The World' Concert, held at the One Love Jamaica Village, NHT car park, Park Boulevard, New Kingston on Wednesday, March 14, 2007. - Winston Sill/Freelance Photographer
Howard Campbell, Gleaner Writer
With his fashionably plaited hair and extravagant jewelry, Rayvon stood out among the conservatives in the dining area of the Wyndham Kingston hotel.
The Barbados-born singer, best known as Shaggy's foil on monster tracks like In The Summertime and Angel, was in town last week for recording sessions and to promote his self-titled album.
Rayvon's previous albums (Hear My Cry and My Bad) were distributed by Virgin and MCA/Universal Records in 1997 and 2002, respectively.
His latest set is being marketed in the United States by his Get That Cheddar company, and in Europe by Stringbean International Records.
Red Fox And Rayvon Teamed Up For “No Other Like You” [VIDEO]
by Urban Islandz Staff --------- December 28, 2012
Singers Red Fox and Rayvon once again teamed up for another smash hit single “No Other Like You.”
The singers steps into the recording booth with Jamaican-American producer Musical Masquerade to record the single.
In a press release sent to Urban Islandz, the top producer says Red Fox and Rayvon were the best fit for the single.
Peep video below of the two vibing the single.
Red Fox and Rayvon top NY chart
Thursday, May 02, 2013
Red Fox and Rayvon
The Rayvon/Red Fox song No Other Like You is number one on the New York Reggae Chart.
It is the latest regional success for the veteran duo who have been around the Big Apple dancehall/reggae scene for 20 years. New York producer Musical Masquerade produced No Other Like You.
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Reggae artist reaches top ten of Indie charts
Published: Saturday, December 18, 2010
Anje Woodruffe and Rayvon. Photo: Angelo Marcelle
This time it has come in the form of a powerful woman. Anje Woodruffe has sent popular reggae artist Rayvon to the top ten of the Indie charts. Born in Barbados, the platinum recording artiste was made popular with hits such as Bashment Party, Big Up, Nice & Lovely, and Angel, and has since launched his solo project and label called Get that Cheddar Entertainment (GTC).
In collaboration with Game on Lock Entertainment, the management company for GTC, Rayvon launched his third solo album entitled Rayvon, on August 27. The album features long-time singing partner Red Fox, as well as collaborations from Jah Snowcone, Kobra Khan, Mr. Lexx, and producer Dainjametalz (also from T&T).
The debut song off the self titled album that has rapidly risen on the Indie Charts is Back it Up. The song is a groovy soca that proudly makes a call for girls in the Caribbean to back it up on him. The song was produced by a popular music producer from Trinidad, Carl ‘Beaver’ Henderson.
Anje Woodruffe and Rayvon. Photo: Angelo Marcelle
Beaver was also the producer responsible for creating the hit song, The Ganja Farmer, sung by T&T’s first recognized internationally acclaimed artist, Marlon Asher. The song (Back it Up), was originally recorded in 2006, and although the timing for releasing the track was bad that year, Woodruffe said, “I knew the song had potential to do great things. Last year Rayvon discussed starting his solo project and suggested using Back it Up as the single off the album.” Woodruffe didn’t hesitate and said, “let’s do it.”
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RAYVON "AMBASSADOR OF HIP-HOP/REGGAE"
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Shaggy & Rayvon Performing Live on NBC’s TODAY Show live with Hoda & Jenna
Shaggy & Rayvon Performing Live on BET’s Pass the Mic w/ DJ Cassidy